SOCIO-ECONOMIC CHARACTERISTICS AND UTILIZATION LEVEL OF COMMUNICATION MEDIA IN IMPROVED CULTIVATION PRACTICES OF PULSES BY THE FARMERS OF PURNIA DISTRICT IN BIHAR

Authors

  • Satyajeet Kumar Researcher, Department of Agricultural Extension and Communication, Sam Higginbottom University of Agriculture, Technology and Sciences (SHUATS), Prayagraj- 211007, Uttar Pradesh, India
  • Jahanara Advisor (Professor & Head of Department), Department of Agricultural Extension and Communication, Sam Higginbottom University of Agriculture, Technology and Sciences (SHUATS), Prayagraj- 211007, Uttar Pradesh, India
  • D.K. Bose Co- Advisor (Associate Professor), Department of Agricultural Extension and Communication, Sam Higginbottom University of Agriculture, Technology and Sciences (SHUATS), Prayagraj- 211007, Uttar Pradesh, India

Keywords:

Socio-Economic, Utilization level, Communication media, Pulses

Abstract

The present study is an attempt to assess the socio-economic characteristics and utilization level of communication media in improved cultivation practices of pulses by the farmers of Purnia district in Bihar.

Pulse cultivation is not prominent in this area however a large no. of farmers cultivate leguminous crop, due to availability of information or communication channel farmers were receiving proper information about practices. Primary data from 120 farmers were collected through face to face interviews. Descriptive research design had been used for the present study. Random and Purposive sampling had been used for the present study Farmers had a highest utilization in Friend, neighbor and relatives (83.34%), Followed by radio whose utilization percentage by farmers were 75%. 48.33% of farmers had Medium level of  utilization Followed by 29.16% of farmers had high level utilization about improved cultivation practices of pulses.

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DOI: 10.47856/ijaast.2021.v08i9.005

Author Biographies

Satyajeet Kumar, Researcher, Department of Agricultural Extension and Communication, Sam Higginbottom University of Agriculture, Technology and Sciences (SHUATS), Prayagraj- 211007, Uttar Pradesh, India

Researcher, Department of Agricultural Extension and Communication, Sam Higginbottom University of Agriculture, Technology and Sciences (SHUATS), Prayagraj- 211007, Uttar Pradesh, India

Jahanara, Advisor (Professor & Head of Department), Department of Agricultural Extension and Communication, Sam Higginbottom University of Agriculture, Technology and Sciences (SHUATS), Prayagraj- 211007, Uttar Pradesh, India

Advisor (Professor & Head of Department), Department of Agricultural Extension and Communication, Sam Higginbottom University of Agriculture, Technology and Sciences (SHUATS), Prayagraj- 211007, Uttar Pradesh, India

D.K. Bose, Co- Advisor (Associate Professor), Department of Agricultural Extension and Communication, Sam Higginbottom University of Agriculture, Technology and Sciences (SHUATS), Prayagraj- 211007, Uttar Pradesh, India

Co- Advisor (Associate Professor), Department of Agricultural Extension and Communication, Sam Higginbottom University of Agriculture, Technology and Sciences (SHUATS), Prayagraj- 211007, Uttar Pradesh, India

Published

2021-09-12